International #BookTok charts
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Everything around #BookTok bestseller charts and insights.
We are TikTok's official partner and your reliable source for #BookTok bestseller data, insights and digital assets.
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How the #BookTok bestseller charts come together
The #BookTok bestseller charts combine real book sales with current TikTok trends.
The basis is a three-pillar model: sales data from the Media Control retail panel is combined with #BookTok insights such as video views and the actual presence of individual book titles on TikTok.
Media Control links this data and uses it to determine the most successful #BookTok titles of the month.
This shows which books not only attract attention on TikTok, but also translate that attention into real book purchases.
Why does #BookTok matter?
#BookTok influences the book market and purchasing behaviour: the community creates attention for new titles and helps rediscover older books too – digital trends turn into real book purchases.
What does #BookTok bring to the book industry?
The #BookTok bestseller charts make current book trends measurable and comparable. Publishers and bookshops can spot early which titles are gaining attention and selling successfully.
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